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Elena Salcedo Allende
Co-founder of far&sound

From a family of doctors and teachers, I inherited the itch of vocation. However, the first inclination I felt within me was not towards a profession but towards a way of life guided by the curiosity of a learner, the appreciation of beauty, and the calling to serve.

In the professional realm, it took me much longer to feel a genuine interest in my work. After studying business administration, I dwelled in the business world, specializing in the fashion and textile industry from various positions. All of them guided by the same ultimate purpose: to sell more. A purpose that never resonated with me. Until 2010, when I collaborated with two young designers who showed me that a company can have a different role in the world, positively contributing to society and the planet.

And at that moment, everything made sense. Sustainability began to shed light on my professional vocation, through an exciting journey of exploration and creation: the first Spanish platform for promoting sustainability in the fashion world, the first popular science book on sustainable fashion in Spanish, or the first specialized in-person course on sustainable fashion in Spain.

While working as a sustainability consultant for the textile/fashion sector, I crossed paths with Sergio, and in 2017, we decided to merge our paths by founding far&sound. Far&sound has led me to transcend sustainability and find meaning and integrity as the new horizon, which undoubtedly continues to fuel the itch of vocation.

To f&s, I bring knowledge of the business world and experience in working with creative profiles. Intuition, the ability to connect dots, and visual synthesis skills. And I share with my colleagues the longing to learn, which continuously prompts us to question ourselves in order to build our best version.

For me, f&s is a journey accompanied by others that allows you to dream, grow, and give.

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